Marketing, digital shopping

The following are samples of work I completed throughout my internship and part-time position as a Marketing Coordinator. I use it here to capture my professional content, and would like to thank Meijer Inc. and the Digital Shopping team for so graciously permitting me to feature it here. Any unauthorized review, use, disclosure, distribution or copying of this material is prohibited.

"Suprise & Delight" campaign

This presentation is a summary of my internship as a marketing intern. It highlights the first ever marketing campaign through Meijer Curbside — the company's click-n-collect grocery service — which I developed and executed that summer. The campaign has been replicated more than 15 times since and includes:

Strategic goals (retention), reasons to believe
Product selection and justification, including online assortment designations
Creative and vendor partnerships, both internal and external teams
Consumer insights and feedback
Campaign learnings

Valentine's Day campaign

A growth-oriented strategy, this the second campaign I owned from ideation to execution. In partnership with internal teams and Mars, I was able to contribute the following.

Tested new technology that allows customers to engage with digital through multiple routes, documented success by measuring utilization rates
Partnered with M&Ms to create branded samples and co-marketing, reinforcing digital
Encouraged additional transaction, increasing sales across the program
Captured campaign successes and shared broadly with recap