EDUCATION

• Bachelor of Arts: Organizational Studies, Writing , 2016 University of Michigan - Ann Arbor, MI 

• Concentration in Marketing and Management

• Overall GPA: 3.7/4.0; expected May 2016

• University Honors (3.5 GPA or higher) achieved Fall '12, Fall '13 Winter '14, Fall '14, Winter '15

MARKETING EXPERIENCE

Marketing Coordinator, Meijer Inc. 

09/2015 to Current - Ann Arbor , MI

• Acts as part-time contributor to the Digital Shopping team, working remotely to increase digital engagement for Meijer Inc. while completing bachelor's degree

• Owns and executes holiday- and season-specific campaigns for Meijer Curbside — the company's click- n-collect service — coordinating with vendor partners and internal marketing teams to secure tactics while planning brand strategy for promotions and business expansion in 2016

• Contributes to e-commerce planning and site experience improvement through search optimization efforts, product coordination, category tiers management, and assessment of industry best practices for .com features

Marketing Intern, Digital Shopping, Meijer Inc. 

05/2015 to 08/2015 Meijer Inc. - Grand Rapids, MI

• Developed and executed a “surprise and delight” campaign, working across functions to increase overall customer engagement with Meijer Curbside during its pilot in Grand Rapids, MI Communicated with vendor partners to secure 1,200 units of promotional product, facilitated in-store team member training, and created original marketing material to distribute more than $15,900 of merchandise over three weeks

• Established strategy for campaign expansion by analyzing targeted survey and repeat purchase data

• Used consumer insights data to define "must-have" website features and worked with IT to optimize search results in order to enhance the digital shopping experience

Campus Ambassador, The Wall Street Journal

08/2014 to 01/2015 - Ann Arbor , MI

• Tasked with increasing student subscriptions to and social media engagement with the Wall Street Journal product offerings during program pilot

• Partnered with student organizations to host career development workshops aimed at building brand awareness

• Proposed a brand-standard, content-focused Twitter handle targeted at a young professional, college following

Data Strategy Intern, Dow Jones & Company 

05/2014 to 08/2014 - New York , NY

• Utilized Factiva to build and produce trial newsletters featuring company- and industry-specific news articles for corporate clients in industries ranging from professional sports to investment banking

• Contributed to a white paper outlining the hospitality industry's best strategies for marketing to millennials on behalf of the Wall Street Journal Circulation Team as a means of fostering partnerships between hotel brands and the newspaper

• Optimized Factiva information streams by completing industry and company-based query building, researching appropriate term exclusions and identifying patterns in search results

RELATED PROFESSIONAL EXPERIENCE

Student Consultant, University of Michigan Newnan Advising Center  

01/2015 to 2016 - Ann Arbor , MI

• Attends bi-weekly meetings with 12-person committee and works actively with faculty to identify and solve for issues ranging from email communications to appointment volume

• Links the voice of the student population with that of administration such that academic advising experiences are streamlined and efficient Led concept implementation for re-purposing of office space to create an inviting environment for students

Senior Editor and Sports Beat Writer, The Michigan Daily 

09/2012 to 1/2016 - Ann Arbor, MI

• Edits articles on a once-weekly basis, providing leadership and personalized, structured feedback to writers

• Displays versatility and technical skill in writing along with commitment to expand roles in an organization

• Traveled with the Michigan hockey team during the 2013-14 and 2014-15 seasons, enhancing professional skills while maintaining school and work responsibilities

WSI Swim Instructor and Lifeguard, Madison Community Pool 

05/2008 to 09/2013, Madison, NJ  

• Maintained both Lifeguard and Water Safety Instruction from the American Red Cross, teaching private an group swim lessons to children aged 3-15

• Provided life-saving CPR using skills obtained from American Red Cross courses, summer 2013